(FASHION) refers to a period of quite a lot of followers or the pursuit ofFashion a particular taste, language, thought and behavior patterns. How to promote a fashion brand, in short, is to analyze the present state of mind of the consumers, and consumer sentiment released by commodity, and to encourage public participation.  

        An important way to advocate a brand fashion celebrity, authoritative effect. Celebrity and authority is the focus of public attention and imitation, it is conducive to the rapid increase public confidence in the brand. Such as Lux soap has consistently adhered to the famous movie star as its strategy to promote the testimony, so successful in the continuous accumulation of the Guinness brand culture and fashion linked together. Of course, ads need to be careful and judicious in the choice of celebrities do, and generally to take into account the link between celebrity, authority and brand.