wholesale model features: the major wholesalers in the wholesale sale of goods. Advantages: the use of wholesale markets nationwide sales outlets, a wide area, quickly roll out the product on the market and rapid return funds. Inadequate: not take advantage of brand creation, maintaining and enhancing the image of the long-term development of the company. Representative: excellence in weaving

Agent model features: the country is divided into several zones, each set up agents, enterprise authorized dealer is solely responsible for the region, product sales, by the agent in the development and management subsidiary of the terminal operators. Advantages: save the brand sales channel development and management costs, to play to the enthusiasm and initiative of the agents. Shortcomings: difficult to control in the brand promotion and management of goods. Representatives: seven wolf

Chartered joined model features: at the core of the franchise development of the terminal franchisee directly from the company headquarters, or by the concession area to develop the terminal franchisee to sell in accordance with the unified model. Advantages: brand management, standardization, system updates in a timely manner. Higher: to join both the collaborative requirements, degrees of freedom of the franchisee has been largely restricted. Representative: Sea Orchid House Metersbonwe Baoxiniao

Direct mode features: brand garment enterprises to choose the right shop operators and management of the shop. Advantages: better reflect the brand image, easy to implement vertical management and refinement of marketing, marketing plans and strong execution, the most accurate grasp of market information. Deficiencies: high initial investment cost, higher end management capabilities. Representative: Younger

5, the characteristics of the buy mode: the marketing portion of the company buy directly contact with large enterprises, the signing of the Company Secretary service, wear custom-made contract. Advantages: capital return of stable, fast inventory turnaround time is short. Inadequate: the higher the company buy the marketing team. On behalf of: Keno

B2C Internet sales mode characteristics: the use of the brand and the Internet in online sales. Advantages: to reduce the sales cycle, saving the actual cost of sales, the timely collection of information, logistics management is quick. : You can not overcome the advantages of the store shopping, the relevant legal system is not perfect, the online trading a security risk. Representative: VANCL

C2C model characteristics: the Taobao C2C platform to sell clothing buyers, more dispersed, the products are generally low or foreign stock pressure single product. Advantage: low price, easy to attract low-end consumers. Inadequate: small scale, is not easy to form a clear product advantage. On behalf of: the Taobao apparel buyers direct literal understanding of direct sales, is the relationship between manufacturers and consumers through some kind of meeting will be, or some kind of promotional activities, direct and consumers to establish, such as direct marketing network, meeting marketing, telemarketing, etc. . Diamond sales model process